Clara Amfo hosts the semi-final as the three remaining creatives face their biggest drop yet. They design a brand-new item and have meetings with a factory owner to negotiate the best deal for mass production. Once the deals are done, they discover if their latest design will sell as the tills open for a real drop in the retailer that will soon stock the winner’s collection. With the clothes on the racks for a few short hours, it’s a close-run thing to see who really has what it takes to elevate their brand to the next level and win the competition. In a bid to bring in the customers, the creatives design an advert and also discover which one of their brands guest judge Headie One bought from.